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Back to Glossary

Email Sending Limits

The maximum number of emails that can be sent within a specific period, as defined by an email service provider (ESP) or email platform. These limits can apply to daily, hourly, or monthly email sending volumes and are set to prevent abuse, reduce the risk of spam, and protect the sender's reputation. Email sending limits are crucial for ensuring high deliverability rates and maintaining compliance with anti-spam regulations. They help manage server load, prevent blacklisting, and ensure that email campaigns are executed smoothly.

Related Terms

Blacklist

An email blacklist flags addresses, domains, or IPs for spam or non-compliance, causing emails to be filtered or blocked. Avoiding blacklisting is key for deliverability and maintaining sender reputation.

Blocklist

An email blocklist prevents specific addresses, domains, or IPs from receiving emails due to spam issues. Avoiding blocklists is crucial for deliverability, compliance, and maintaining a strong sender reputation.

Cold Email Campaign

A cold email campaign sends unsolicited emails to prospects to generate interest, build relationships, and create opportunities. It involves targeting, personalization, follow-ups, and tracking key metrics.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.

ESP (Email Service Provider)

An Email Service Provider (ESP) offers tools for creating, sending, and managing email campaigns. It ensures deliverability, handles automation, list management, and analytics while maintaining sender reputation.
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