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Bounce Rate

A metric that measures the percentage of email messages that are not successfully delivered to recipients' inboxes. This is calculated by dividing the number of bounced emails by the total number of emails sent, then multiplying by 100 to express it as a percentage. A high bounce rate in email marketing can indicate problems with the quality of the email list, issues with email content, or sender reputation. Managing and reducing bounce rates is essential for improving email deliverability and maintaining a healthy email marketing campaign.

Related Terms

Blacklist

An email blacklist flags addresses, domains, or IPs for spam or non-compliance, causing emails to be filtered or blocked. Avoiding blacklisting is key for deliverability and maintaining sender reputation.

Blocklist

An email blocklist prevents specific addresses, domains, or IPs from receiving emails due to spam issues. Avoiding blocklists is crucial for deliverability, compliance, and maintaining a strong sender reputation.

Bounced Email

An email bounce occurs when a message fails to deliver. Hard bounces are permanent (invalid address, blocked sender), while soft bounces are temporary (full inbox, server issues). Managing bounces ensures deliverability.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.
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