Specific actions or events that automatically initiate predefined responses or communications. Triggers are used to deliver timely and relevant messages based on a recipient’s behavior, interactions, or characteristics. In cold email, triggers can include actions such as a subscriber opening an email, clicking a link, making a purchase, or abandoning a cart. These triggers prompt automated emails, such as welcome messages, follow-ups, or re-engagement campaigns, designed to enhance customer experience and drive conversions. When it comes to sales, triggers might involve events such as a prospect showing interest in a product, reaching a certain stage in the sales funnel, or responding to a specific type of outreach. Sales triggers help prioritize and personalize follow-up actions, improving the effectiveness of sales strategies and increasing the likelihood of closing deals.