A proactive marketing and sales strategy where businesses actively reach out to potential customers to generate interest, promote products or services, and drive sales. Unlike inbound strategies, which attract customers through content and engagement, outbound methods involve direct efforts to contact prospects who may not have previously interacted with the company. Common outbound tactics include cold calling, cold email, and advertising. The goal of outbound marketing is to identify and engage with new leads, stimulate interest, and create opportunities for conversion by initiating contact with targeted individuals or businesses.