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Back to Glossary

Annual Contract Value (ACV)

A metric used in business, particularly in subscription-based or recurring revenue models, to measure the revenue generated from a customer contract over the course of one year. ACV is calculated by taking the total value of a contract and dividing it by the number of years (or portions thereof) the contract spans. This metric helps companies understand the yearly revenue contribution from a particular customer or contract, facilitating better financial planning, sales forecasting, and performance analysis.

Related Terms

Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) quantifies predictable yearly revenue from subscriptions. It excludes one-time fees, helping businesses assess financial health, growth, and stability for strategic planning and benchmarking.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) estimates total revenue from a customer over their relationship. It guides acquisition and retention strategies, calculated as purchase value × frequency × customer lifespan.

Monthly Recurring Revenue (MRR)

Monthly Recurring Revenue (MRR) is the predictable revenue from subscriptions each month, including new sign-ups, renewals, and upsells, providing insight into a company's financial health and growth.
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